Monday, August 24, 2009




Price Match Guarantee

Found is cheaper somewhere else? Let us know! We offer price matching on all available products. Simply send us an email or call us at 407-437-8359, with the competitor and the wheel and tires you are looking for and we will meet or beat their prices. All price matching is done to our discretion. All price matching MUST be on the EXACT wheel and tires.

Friday, August 21, 2009

Wheel and Tire buying tips!

Ever shopped for wheels and tires and wondered what all of those fancy words like offset, backspacing and up-sizing mean? Shopping for wheels isn't as easy as most think! There are alot of factors that come into play. The first is to determine the correct Bolt Pattern and Offset for your vehicle. Also, many need to take into consideration on the wheel width in which they are looking to use. For example, if you have a Honda Civic, you would not want to use a 9inch wide wheel. The reason is that the wheel would be extremely wide and would not allow for proper turning. There are various wheel and tire guides that can be used in guidance to help choose the proper wheels for your application.


Need tires too but not sure how to choose the perfect tire? Just like shopping for wheels, there are several things you need to take into consideration when shopping for tires.

The first step to shopping for tires is to determine when you need them. One simple way to tell is the "penny rule". You simply take a penny, place it upside-down at the bottom of your tire's tread, and if you can see the top of Lincoln's head poking above the tire tread you need to get new tires. However, most tires now have wear bars, which are colored lines that show up when a tire is worn out.

After determining that you need new tires, you need to take a look at the sizes you need. Tire sizes are usually printed on the sidewall of tires as a series of letters, numbers, and sometimes slashes. If you have aftermarket wheels or intend to use a lower/higher profile or width of tire, it is especially important to know how to read tire sizes.

Tire sizes are usually displayed in a format like this:

P225/40/R18

The P simply means the tire is classified as a "passenger" tire.

The 225 is the width of the tire, measured in millimeters. This should be matched properly to your wheel width.

R18 is sometimes displayed as just a number. The "R" stands for radial. This number is the inner diameter of the tire in inches, which should correspond to the diameter of your wheels.


Next is to analyze your average driving conditions to determine if you most frequently drive on dry roads, a combination of both wet and dry roads, or primarily wet roads. Also, make sure to factor in the possibility of seasonal extremes, such as snow etc. Today most customers purchase an all-season tire because they are good to use all year long!

Also take into consideration the Performance and Speed Ratings. These can help to determine the best tire for your needs.



Common Wheel and Tires Terminology

Air pressure - the measure of the force exerted by the air inside a tire, measured in pounds per square inch (psi)

Aspect ratio - the relationship between a tire's section height and its section width. It is calculated by dividing the section height by the section width. When the section height is half of the section width, the aspect ration is 40. In a tire size description, it would be the 40 in P205/40r16. Also known as the tire's profile or the series.
In general, tires with a lower aspect ratio have shorter, stiffer sidewalls that resist cornering forces and improve lateral stability.

Asymmetric - tires that have differing tread patterns on each half of the tire

Camber - the angle of the centerline of a tire and wheel relative to completely vertical.

Cast - wheels that are made from liquid metal being poured into a mold. Low pressure casting involves pouring into a mold,while counter pressure casting involves sucking the metal into the mold like a vacuum. The counter pressure technique reduces impurities making the wheel much stronger than a low pressure cast rim.

Caster - the angle between the vehicle's steering pivot axis and completely vertical.

DOT - stands for Department of Transportation. The 10 digit code appearing after the DOT designation gives information such as the week and year the tire was produced, as well as the manufacturer, plant, tire line, and size.

Forged - Considered to be the best wheel manufacturing technique, forging allows for the compression of an aluminum billet into an aluminum wheel using over 13 million pounds of pressure combined with heat.

Hub centric - a wheel with a center bore made to match up with a vehicle's hub diameter.

Hub rings - hard plastic or aluminum rings mounted on a vehicle's hub before the wheel. They ensure the wheel is perfectly centered on the vehicle's hub.

Load index - a number used to represent the maximum weight a tire can support. The index number corresponds to the actual load carrying capacity. Truck tires use a different system incorporating letter codes to establish a Ply Rating.

M+S - a sidewall marking indicating that the tire is approved for Mud & Snow use.

Mounting - installing tires onto wheels


Overinflation - when a tire is inflated more than the recommended vehicle air pressure. This might be done for better performance but has negative consequences including: a less comfortable ride, damage to the tires and stress on the suspension.

P - metric system - a system for specifying tire sizes using the treadwidth (millimeters), the aspect ratio, type or tire construction and the rim diameter (inches).

Plus sizing - changing from the original stock tire size of your vehicle. Plus sizing your wheel & tire combination was designed to enhance vehicle performance and looks by allowing fitment of larger diameter rims and lower profile tires. This is important because larger variances can cause problems with transmission shift points which can decrease fuel mileage.
It can also confuse braking system computers which can even lead to brake failure.

PSI - the most common measurement unit for tire pressure. It stands for pounds per square inch and it measures the force exterted by the air inside a tire.

Radial tire - tires built with plies running perpendicular (90 degrees) across the crown of the tire. To strengthen the read, these tires require belt plies going circumferentially around the tire.

Rim width - the measurement between the flanges of a rim

Rotation - moving a vehicle's tires from left to right and from front to rear. This is done in a set pattern and should be done periodically. Its purpose is to prevent uneven tire wear and to extend tread life.

Section width - the distance between the sidewalls at their widest point of an inflated tire not under load.

Sidewall - the side portion of a tire between the tread and the bead. >More Info

Speed rating - a letter that identifies a tire's high speed durability. A tire's capabilities are tested at preset speedsand the results of these tests determine the tire's speed rating. Speed Ratings include: Q, S, T, U, H, V, Z, W, Y


Rating Maximum Speed (mph)

L 75

M 81

N 87

P 93

Q 99

R 106

S 112

T 118

U 124

H 130

V 149


Tire sizing guide - A guide to provide the correct tire size.

Plus sizing program - a guide to educate people on how large or small you can fit tires given certain o.e. information

Tread depth - the distance from the top of the tread to the grooves in a tire. This measurement is taken at the centerline of a tire and is measured in thiry-secondths of an inch.

Tread pattern - the arrangement of grooves, blocks, sipes and channels on the tread.

Tread shaving - shaving some of the tread from a tire for optimal performance and durability in racing applications.

Tread wear - also called the tread life, it is the measure of how long a tire lasts. It is measured in miles or kilometers.

Tread wear indicators - narrow rubber bars built into the tread grooves that define the tire's legal wear out point. Also called the wear bars, they are even with the tread when 2/32" of tread is left and then the tires are ready to be replaced.

Treadwidth - the width of a tire tread, normally measured in millimeters. In 195/50R15 the treadwidth is 195mm.

Underinflation - a tire with less than the recommended air pressure for a given load. This may lead to tire rollover and deflection.

UTQG - The Uniform Tire Quality Grading rating is a quality rating system developed by the American Department of Transportation. It is designed to tell consumers the relative performance of passenger tires

Wheel weights - weights attached to a wheel to balance a tire & wheel. The weights can be on the inside or outside of the wheel and can be clipped, taped or self-adhered to the wheel.

Plus sizing program - a guide to educate people on how large or small you can fit tires given certain oe information

Wheel Alignment - refers to the correct angle settings of suspension components - the 3 alignment settings are caster, camber and toe.

Wheel Balance - equal distribution of the weight of a tire and wheel. If a tire & wheel is not balanced it can lead to vibrations or uneven wear. For balancing, weights are attached to the wheel to compensate for uneven weight distribution.

Wheel Backspacing - also called rearspacing, it is the distance from the mounting pad to the back edge of the rim. This is different than wheel offset.

Wheel Bolt pattern - the arrangement of the bolt holes on a wheel. A 5 bolt wheel with 120.7mm between opposite bolt holes would be written as 5x120.7. Some wheels have more than one bolt pattern on the same wheel to accommodate multiple fitments.

Wheel Centerbore - the center hole in the wheel that centers the wheel on the hub of the car. Since most wheels are mass produced, they have a large center bore to accommodate several different vehicles. If this is the case, it is recommended that you use a hub ring. Hub rings are hard plastic or metal ring that fits between the wheel and the vehicle. This centers the wheel perfectly on the hub ensuring that there is no run out when the wheel is installed on to the vehicle.

Wheel offset - The offset of a wheel is the distance from the mounting surface of the wheel to the true centerline of the rim. A positive offset means the mounting surface of the wheel is positioned in front of the true centerline of the wheel / tire assembly. This in effect brings the tire in to the fender well more. Conversely, a negative offset means the mounting surface of the wheel is behind the true centerline of the wheel / tire assembly. This will cause the tire
to stick out away from the vehicle.

Wheel fitment tool - a website designed to calculate which wheels will fit best on a vehicle


Plus sizing wheel guide - A guide to educate people on how large or small you can fit tires given certain oe information

Aftermarket wheel application guide - A guide to educate people on how large or small you can fit tires given certain oe information

Wheel guide - an arrangement of wheels on a site specifying wheel diameter, wheel center bore, wheel bolt pattern, wheel lug nuts, and wheel finish.





Thursday, August 20, 2009

Bought wheels from us? Feature your car on our site!

* Send us photos of your vehicle with custom wheels & tires you purchased from Unique Wheels Direct and we will add them to our gallery.

Send all photo's to customerservice@uniquewheelsdirect.com




Wednesday, August 19, 2009

Search by Vehicle Guide

CHECK OUT OUR NEW SEARCH BY VEHICLE GUIDE.


Our new search by vehicle guide has made shopping with Unique Wheels Direct easier than ever. Simply click on the "search by vehicle" link above, click on your vehicle make, and then you can choose your vehicle year and model. All wheels that will fit your application will then appear. For more details, contact us at 407-437-8359.

Friday, August 14, 2009

BLINX available at Unique Wheels Direct


BlinX is the new hottest wheel accessory available. With multiple colors and easy installation BlinX is a sure way to get noticed. Add BlinX to your wheels today! We recommend using a minimum of 2 (or more) packages of BlinX



BLINX are available in the following colors: Blue, Green, Purple, White, Pink, Orange, Red and Yellow. They are also available in Tri-Color.

Type in the code FREE for free shipping on this item.

Check out www.uniquewheelsdirect.com for more info.

Sunday, August 9, 2009

Need CenterCaps?

Unique Wheels Direct now sells replacement centercaps for your aftermarket wheels. Just simply search for the cap number, verify the wheel, and purchase! It's as easy as that!! All centercaps have FREE SHIPPING! So take advantage and buy your replacements today! For more information please call us at 407-437-8359 or send us a message at www.uniquewheelsdirect.com.

Saturday, August 8, 2009

Why Buy from Unique Wheels Direct?


We are committed to giving our customers a unique shopping experience. We want our customers to be able to find everything they are looking for with the click of a button. We strive in customer satisfaction and will not settle for anything less. Unique Wheels Direct offers several wheel and tires brands and much more. When shopping for wheels and tires, it is important to find a company who is willing to help you not only get what you want, but make sure that it is going to be safe as well as economical. We at Unique Wheels Direct will do just that. So when shopping for wheels and tires, make sure to check us out.
We enjoy helping our customers!!!!!


Thursday, August 6, 2009

Unique Wheels Direct, Your #1 source for Wheels & Tires

Unique Wheels Direct carries the top brand names of Custom wheels and tires in the industry. We are #1 in customer satisfaction, and strive to give the best shopping experience possible. At Unique Wheels Direct, we want our customers to be able to find everything they are looking for at the click of a button. With over 150 wheel brands and 30 tire brands, we guarantee we will have something for everyone. So check out Unique Wheels Direct today and get some new wheels for your ride!!


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